Network Advantage: How to Unlock Value From Your Alliances and Partnerships

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Companies made more than 42,000 alliances over the past decadeworldwide, many of which failed to deliver strong results. This book explains why and how you can seize the benefits from yourbusiness’s network of alliances with customers, suppliers andcompetitors. 

This network can provide three key advantages:

·         superiorinformation

·         bettercooperation

·         increasedpower 

Network Advantage shows how awareness of these threeadvantages can help align your portfolio of alliances with yourcorporate strategy to maximize advantages from existing networksand to position your business as an industry leader.

This book is written by three leading authorities in the fieldof organizational management who work with many internationalcorporate clients. Based on groundbreaking research andillustrative cases, it provides practical tools to help you thinkstrategically about reconfiguring your alliances and partnerships.For business executives, consultants, and executive MBAs who wantto get the most advantage from the combined power of their allianceportfolios, Network Advantage offers in-depth, practicalguidance. Make it your first strategic connection to gainingcompetitive advantage!

Companies’ connections to other firms—their networkof alliances—matter for economic success.  In thispractical, jargon-free, evidence-based book, three experiencedscholar/educators provide practical tools to understand yourcompany’s network positioning and what to do to build webs ofrelationships that provide competitive advantage and economicvalue.
Jeffrey Pfeffer, professor, Graduate School of Business,Stanford University and co-author of The Knowing-DoingGap.

The book, Network Advantage, presents compelling ideasand is a must-read. It articulates three different perspectives tothink about a firm’s network advantage and shows how a firmcan maximize the value of its alliance network. The book is filledwith theoretical and practical insights on the topic and offerscaptivating case studies to illustrate its key points. It is fun toread. I highly recommend this book.
—W. Chan Kim, The BCG Chair Professor of INSEAD and theCo-director of the INSEAD Blue Ocean Strategy Institute

In this eminently researched book, the authors show howexecutives and entrepreneurs alike can unlock the value ofalliances. And the book comes with some "secrets" to success thatmost managers overlook. Every CEO, executive and entrepreneur whoare collaborating with other firms ought to read this book.
—Morten T. Hansen, Professor at University of Californiaat Berkeley, author of Collaboration and co-author ofGreat by Choice.

Don’t compete alone! “Network Advantage”provides a fresh perspective on how all firms can benefit fromtheir alliances and partnerships.  The authors seamlesslyintegrate academic research and real life examples into a practicalstep by step guide for unleashing the power, information andcooperation advantages available in networks. A must read forthoughtful executives and entrepreneurs alike.
—Stein Ove Fenne, President, Tupperware U.S. &Canada

Having the "right" business network is everything for acompany's success in Asia and worldwide. With its rich casesand practical tools, this book isan indispensable guide for a thoughtfulexecutive on how to design, build and manage a network thatwill make your firm globally competitive.
—Yong-Kyung Lee, Former CEO of Korean Telecom,Member of the Korean National Assembly. 

Alliances and Partnerships, in their various formats and guises,are the bridges that allow businesses to thrive in their ecosystemsby leveraging each other's strengths. The authors show how thosebridges, when used appropriately, can help your firm create analliance network to enhance your business power. The book containsmany examples and models to help you shape your own alliancestrategy in a world of ever increasing co-opetition.
—Ricardo T. Dias, Strategic Alliances Director, HewlettPackard (HP) Software, Asia Pacific & Japan

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